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Furniture industry "manufacturing standards" to create new markets    2008-8-31


A well-known foreign management experts said such a wonderful: the company to meet outstanding needs, and the great companies to create markets. Thus, a business pursuit of the goal, first of all, is to meet the need, then create the market.
       To meet the increasing consumer demand for consumption, production enterprises is the responsibility and mission, makes manufacturing enterprises to meet the needs while promoting their own progress and development. However, to meet the needs of the process of enterprises in order to meet the market demand, will take the initiative themselves in a passive position. On the market a variety of consumer demand, production enterprises have targeted production of related products to meet the demand, and the market for over four and disputes. To some extent, say, to meet the demand of the market to become dominant, as the Ling Luren production enterprises, enterprises around the formation of the passive situation of the market. What forms of the market that, production enterprises are doing everything possible to make the answer. And to create markets, to a certain degree of passive to active, proactive enterprises, through consumer feedback, from the popular phenomenon found in potential business opportunities, expanding at a higher level of living and development space. That is, through technology, products, marketing, services and other innovative series of activities, change inherent in consumption patterns, creating demand, and guide consumption, and enable enterprises to meet a market demand to create the first person. Meet the demand-value, and create a higher market price. With market segmentation, product function of the breakdown in the increasingly differentiated products, increasingly personalized brand new era of competition and create markets, the possibility of creating new demand has been increasing.
     To create markets from the meet the demand. Only in very good meet market demand, under the premise will be thinking in creating the market under the guidance of the spark of inspiration burst forth, with the forecast of product trends, consumer trend analysis, then the production and delivery of new products and services, and create The new market demand, meet new market demands. In fact, can well meet the market demand has been pretty good, can be called one of the outstanding enterprises. In continuously meet the needs of enterprises on the basis of sustainable development can be achieved, at the same time to establish brand to enhance their brand value, thereby creating international brands. At present, China's furniture industry in order to meet the increasing consumer demand for consumption and accelerate the pace of innovation, to newer and better products and services to meet consumer demand, to achieve its own development. Can not but said that the furniture brand is the world rely on the fierce market competition and price does not rule out the use of the magic wand, not only with the door to sharing with the domestic market, but also with foreign brands for the market.
    Meet the market demand for consumption, domestic furniture industry has become the primary task, as it relates to their own survival and development. In the face of surging, the unlimited business opportunities in the furniture market, furniture business, you willingly subject to the market, led by the market? » This in turn to the market wage, the market's feelings in the furniture industry will have a significant impact on, or even one day because of the mistake was ruthlessly kicked out of the market outside. This is, of course have their own reasons, but with a total market share, such as exclusive market » To meet its demand for market share with others on price and large, than to create markets, create new market demand enjoy the most mellow "cheese" sweet »

     Furniture has a number of enterprises according to their own conditions predicted the future development direction of furniture, this is the direction of the business areas of strength, such as children love the castle with their own furniture quality advantages, the "children's furniture purchase standards - Digital Art of War"; - The furniture, Fuk licensing Industries, Shunde superior Heights furniture, Dongguan Hengda furniture under its "new route", "Colorful Life", "OOD", "more love" and "I love my home" brands such as the characteristics of rich color , The "color furniture furniture industry has become one of the mainstream categories." Hei Bao dream of solid wood under their own brand of environmental protection materials and advantages of "children in urgent need of furniture brand, calls for innovative design, environmental protection a priority," the furniture industry of such " Since the standard "phenomenon will affect the industry as a whole» Can promote the healthy development of the furniture industry » In this respect, Jialu home to do is more successful. Among the many furniture manufacturer's standards, Jialu home of "security, growth, environmental protection, the value of intelligence" that the current standards more in line with the needs of market development, is currently Yingtong furniture market The lack of this basic standard to include other Yingtong the essence of enterprises, to create markets, compared to other enterprises have an advantage, but if we really want to create a market, just their manufacturing standards or far from enough, the need to rely on Their own efforts and changes, light is also a theory will not work.
       Remember the advice of experts: "Do not think of the old market share, and to consider the creation of the market, not to win a larger pie, it is best to bake a new pie!"

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