What is the brand? Chinese Characters and very luxurious, first using "products" in terms of character, quality are three words I, we all know you, talk with each other, and then do mouth
According to legend, the brand could be called brand. Is to bring the brand owner of premium, resulting in a value-added intangible assets, his carrier is used, and other competitors of similar products or services
Distinguished name, term, symbol, mark or design and composition, the source of value-added form from the consumer's mind the impression of its carrier. Take the car is concerned, usually
Not many people sit-Benz, drive a BMW, but BMW-year-old child was able to understand. Furniture industry including women and children can do like this it? Li Ka-shing, said, "We look for good customer
Do, but customers came to us easier to handle. "Focus on furniture, furniture online sales in the U.S. network of Mr. Huang Hui Lele said," Even if we do not know where the customers, but must
Let customers know where you are. Chinese furniture and have to build a good brand. " Furniture industry to enhance the sense of responsibility to be March 2007, CCTV broadcast a two sets of suspected formaldehyde content of a well-known brand of furniture in the furniture industry, exceeding the program has created a stir, furniture, environmental issues once again become
Focus of media attention. Subsequently, the city of Guangzhou Quality and Technical Supervision on the panel furniture production was monitoring sampling showed formaldehyde into the three-panel furniture exceeded Guangzhou
At the same time, local quality inspection departments to increase the sampling intensity of furniture products. Thus, affected the country's quality inspection crisis began.
Health, safety, environmental protection, green should be the minimum requirements of consumers, but now it is because many manufacturers Shengchan bad a lot of products do not meet targets, of which especially a
Formaldehyde exceeded the most serious, to bring great harm to consumers. Formaldehyde door event in the consumer life one after another played out with, and even consumers have had a panic
Deeply felt invisible, "and personal attacks." Furniture industry once again appeal to the integrity and health, quality inspection departments to remedy the situation, although as not later, but in the end whether the consumer can rebuild confidence?
Production quality inspection departments should make the process of supervision. Of course, here there are not only monitoring, more importantly, manufacturers can proceed from the overall situation, abandon the pursuit of short fluke and
Psychology of interest, do take into account the interests of consumers, can the company do long-term.
Furniture brand building, like people, you need an early age to give him a good education and good environment, good thinking and models, so that he can adults. Furniture Brands necessarily dimensional
Protection and shaping, furniture enterprises should be strengthened sense of responsibility, should first be established furniture brand in the health environment green above.
Build our brand soul
Credibility is the soul of the brand building. In modern society, businessmen and traders, merchants and customers will expect the other party to honor the contract. Honesty is the best of various business activities
Good competition means to the soul of the market economy is a true entrepreneur gold card. Heavy furniture industry must eventually hold up business, integrity is furniture enterprise culture
Basis.
The brand integration, R & D team include the promotion of talent, now of general crisis of confidence. Take a look at this year's show, many manufacturers copying, standing at the brand's point of view
There is no copy of the necessary furniture industry should rely on faith to build their brands, avoid copying the style of the industry, developed its own distinctive brand. Here we
Lele furniture net sales of U.S. elephant furniture as one example. The material of elephant furniture, light-weight honeycomb panel board material as the furniture. Lightweight honeycomb board has a natural degradation
Do not pollute the environment and recycling characteristics. Thus, the elephant furniture is a green, energy saving, environmental protection, high-tech new materials. U.S. Lele furniture net sales of another elephant furniture
By consumers as "furniture made of paper." Promoting environmental protection in this era of low-carbon, elephant furniture, seek the development of innovation, integrity of the desired effect, become a New Era
Requirements of our consumers new products.
Furniture R & D needs of the times
Currently, the integration of research and development to brand little attention, behind closed doors, ism is very serious, furniture design, we really need more ideal environment, can persist in the end
, There are concentration, strength and more customers, industry and influential people to do, furniture design environment also takes a long time.
The foot in our place this land a thousand things, is sufficient to prove the infinite wisdom of the Chinese people. But in too many developing countries, we need to change
Into place. Our international Ming furniture has become a symbol of China, the works of many designers to see the Chinese elements. Unfortunately, however, has yet to be played in China
Open international markets, the furniture brand. How to build furniture brand in China? Why not create good? We should be more practical from the micro-and more realistic view of the furniture industry section
. Development of modern furniture has to be times and innovation to survive and develop.
Survival of the fittest cruel industry reshuffle
Chinese furniture enterprises must reshuffle. The new labor law, the U.S. subprime mortgage crisis, rising labor costs, foreign capital to enter, this is a big leap in China's furniture industry. This kind
Shuffle is a great value to those small-scale, then mixed it wash away the chaos of the furniture industry. In this process, we will upgrade soon, through "the wolf really came," eat up part of the
Or wash a part of the model industry has become more clear, to ensure the importance of human resources, the importance of design, the importance of process reengineering.
How to build furniture brand in China? U.S. Lele furniture network that: one winner takes the rest to die is the last word. 2 moderate monopoly, intensive management. What they should do
Do? Catalyst from the integration of distribution channels throughout the industry, small factory as a means of survival do not fold, constant price war, and now the furniture industry needs to as the "National America," like large enterprises, small
Fish are eaten, the small manufacturers shuffle off. Furniture Brands flow from an industry slowly into a furniture plan. |
